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The perfect cold email: TAPSA framework, trigger events & tips on CTAs, subject lines, and copywriting
1️⃣ The best structure for Cold Emails (TAPSA Framework) 2️⃣ 17 trigger events you can use for your outreach 3️⃣ Cold email tips (CTAs, subject line …
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Alexander Estner
The perfect Sales Deck (Template) for B2B SaaS companies
1️⃣ What is a Sales Deck and Why it matters 2️⃣ The perfect Sales Deck Template 3️⃣ Tools to create and manage Sales decks
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Alexander Estner
August 2023
How to handle top customer objections (Free template), create powerful case studies & measure product-market fit.
1️⃣ Concern-handling template 2️⃣ How to: Customer Case Studies 3️⃣ Measure Product-market fit (Sean Ellis Test)
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Alexander Estner
The 3 types of ‘competition’ you’re facing & how to position yourself against them.
1️⃣ 3 types of competitors for SaaS startups 2️⃣ How to position against competitive alternatives 3️⃣ Referral program page inside the product
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Alexander Estner
July 2023
Free Trials - 8 fundamentals about free trials for early stage PLG startups.
1️⃣ 8 free trial fundamentals 2️⃣ Small 'yeses' to close more deals 3️⃣ Combination of GTM strategy & growth tactics.
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Alexander Estner
The Ultimate B2B SaaS Pricing Guide for early-stage startups.
Ultimate SaaS pricing guide including:👉The 5 steps to get started with your SaaS pricing👉 10+ SaaS pricing fundamentals 👉 6 great SaaS pricing…
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Alexander Estner
Get exclusive benefits (e.g. free GTM advisory session) for inviting your SaaS network 🚀
Startup Business Tips referral program 🚀 — Share the newsletter with other SaaS professionals who can benefit from it as well and get exclusive…
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Alexander Estner
June 2023
The 3 indicators that your SaaS business is ready to scale.
1️⃣ 'Scale readiness' metrics Product-Market Fit, Repeatable Growth, Internal Readiness 2️⃣ ICP backbone of GTM 3️⃣ 10 B2B SaaS misconceptions
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Alexander Estner
Expansion Revenue - 5 ways to add extra revenue to your SaaS business without adding new customers
Today, I will share with you: 1️⃣ 5 ways for expansion revenue 2️⃣ Why your GTM sucks 3️⃣ Market macro trends for messaging
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Alexander Estner
May 2023
Sales Messaging - The 4 key elements that make your sales outreach effective.
1️⃣ 4 key elements for effective sales outreach 2️⃣ 4 steps for powerful outbound sales sequences 3️⃣ PAS Copywriting Framework
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Alexander Estner
The 2 parts of a powerful ideal customer profile & how to personalize your message with Icebreakers.
Today, I will share with you: 1️⃣  Ideal customer profile  2️⃣ Linkedin Lead Generation 3️⃣ Icebreakers for prospecting
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Alexander Estner
April 2023
SaaS Positioning - 6 different ways to position your SaaS product in the competitive landscape.
Today, I will share with you: 1️⃣ 6 different SaaS positioning types 2️⃣ The ‘before & after’ section on your website 3️⃣ SaaS Ads (Linkedin & FB…
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Alexander Estner
© 2023 Alexander Estner
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