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The perfect cold email: TAPSA framework, trigger events & tips on CTAs, subject lines, and copywriting
1️⃣ The best structure for Cold Emails (TAPSA Framework) 2️⃣ 17 trigger events you can use for your outreach 3️⃣ Cold email tips (CTAs, subject line …
Sep 23
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Alexander Estner
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The perfect cold email: TAPSA framework, trigger events & tips on CTAs, subject lines, and copywriting
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The perfect Sales Deck (Template) for B2B SaaS companies
1️⃣ What is a Sales Deck and Why it matters 2️⃣ The perfect Sales Deck Template 3️⃣ Tools to create and manage Sales decks
Sep 6
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Alexander Estner
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The perfect Sales Deck (Template) for B2B SaaS companies
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August 2023
How to handle top customer objections (Free template), create powerful case studies & measure product-market fit.
1️⃣ Concern-handling template 2️⃣ How to: Customer Case Studies 3️⃣ Measure Product-market fit (Sean Ellis Test)
Aug 23
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Alexander Estner
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How to handle top customer objections (Free template), create powerful case studies & measure product-market fit.
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The 3 types of ‘competition’ you’re facing & how to position yourself against them.
1️⃣ 3 types of competitors for SaaS startups 2️⃣ How to position against competitive alternatives 3️⃣ Referral program page inside the product
Aug 9
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Alexander Estner
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The 3 types of ‘competition’ you’re facing & how to position yourself against them.
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July 2023
Free Trials - 8 fundamentals about free trials for early stage PLG startups.
1️⃣ 8 free trial fundamentals 2️⃣ Small 'yeses' to close more deals 3️⃣ Combination of GTM strategy & growth tactics.
Jul 26
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Alexander Estner
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Free Trials - 8 fundamentals about free trials for early stage PLG startups.
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The Ultimate B2B SaaS Pricing Guide for early-stage startups.
Ultimate SaaS pricing guide including:👉The 5 steps to get started with your SaaS pricing👉 10+ SaaS pricing fundamentals 👉 6 great SaaS pricing…
Jul 12
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Alexander Estner
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The Ultimate B2B SaaS Pricing Guide for early-stage startups.
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Get exclusive benefits (e.g. free GTM advisory session) for inviting your SaaS network 🚀
Startup Business Tips referral program 🚀 — Share the newsletter with other SaaS professionals who can benefit from it as well and get exclusive…
Jul 9
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Alexander Estner
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Get exclusive benefits (e.g. free GTM advisory session) for inviting your SaaS network 🚀
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June 2023
The 3 indicators that your SaaS business is ready to scale.
1️⃣ 'Scale readiness' metrics Product-Market Fit, Repeatable Growth, Internal Readiness 2️⃣ ICP backbone of GTM 3️⃣ 10 B2B SaaS misconceptions
Jun 27
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Alexander Estner
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The 3 indicators that your SaaS business is ready to scale.
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Expansion Revenue - 5 ways to add extra revenue to your SaaS business without adding new customers
Today, I will share with you: 1️⃣ 5 ways for expansion revenue 2️⃣ Why your GTM sucks 3️⃣ Market macro trends for messaging
Jun 14
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Alexander Estner
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Expansion Revenue - 5 ways to add extra revenue to your SaaS business without adding new customers
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May 2023
Sales Messaging - The 4 key elements that make your sales outreach effective.
1️⃣ 4 key elements for effective sales outreach 2️⃣ 4 steps for powerful outbound sales sequences 3️⃣ PAS Copywriting Framework
May 27
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Alexander Estner
5
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Sales Messaging - The 4 key elements that make your sales outreach effective.
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The 2 parts of a powerful ideal customer profile & how to personalize your message with Icebreakers.
Today, I will share with you: 1️⃣ Ideal customer profile 2️⃣ Linkedin Lead Generation 3️⃣ Icebreakers for prospecting
May 6
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Alexander Estner
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The 2 parts of a powerful ideal customer profile & how to personalize your message with Icebreakers.
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April 2023
SaaS Positioning - 6 different ways to position your SaaS product in the competitive landscape.
Today, I will share with you: 1️⃣ 6 different SaaS positioning types 2️⃣ The ‘before & after’ section on your website 3️⃣ SaaS Ads (Linkedin & FB…
Apr 19
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Alexander Estner
4
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SaaS Positioning - 6 different ways to position your SaaS product in the competitive landscape.
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