Sales Demo Follow-Up Email templates + Sales tech stack for 2023 + ‘Jobs to be done’ on website.
Hey - it’s Alex!
Today, I will share with you:
3 actionable SaaS growth tips
👉 Sales Demo Follow-Up email template
👉 Sales tech stack in 2023
👉 How to embed ‘jobs to be done’ on your website (close.com best practice)
‘Best tip, failure, & learning’ by Rob Kaminski (Product Marketing Specialist at Headway)
1 software tool recommendation (lemlist)
… that will help you quickly grow your SaaS product 🚀.
👉 Before you begin:
✅ Unlock your growth potential with a list of 82+ proven SaaS growth strategies
1. Sales Demo Follow-Up email template
Sales demos are the central element of a sales-led growth strategy.
Most sales teams do send follow-up emails after demos. But most of them just send a quick email with a contract attached, but they don’t use them as another touchpoint to ‘sell’ your product. A great follow-up email reinforces the value of your solution.
Your sales demo follow-up email should include:
short summary of the discovery (restate the main challenge & goal)
highlight the top 3 solutions/benefits of your product
answer open questions
a clear outline of the next steps
Also, make sure that your email is:
send shortly after the demo (don’t wait days to follow up, ideally within 24 hours
easy to read
There is of course not ‘the perfect one and only’ follow-up email template, but here is one that I personally like a lot. It’s perfect for selling to SMBs and products below 20k€ annual contract value.
Sales Demo Follow-Up Email Template 👇
🎅 🎄X-mas Special: SaaS Go-to-market strategy - Free Notion Template
Today I have a Christmas special for you. 🎅
Most founders jump right into growth tactics. They want to spread the word. They want to be present on all different growth channels. They want to reach everyone.
Running google ads is a tactic, not a strategy. Writing blog posts is a tactic, not a strategy. Doing cold emails is a tactic, not a strategy.
Without a clear strategy, you will attract 0 clients. Your conversion rates will be very low and you’ll burn your money. 🔥
GTM Strategy first, then growth tactics.
Creating a GTM strategy doesn't need to take months to do. It also doesn't need to be a 50-page-long Google Doc. That's why I've put together a simple one-pager Notion template that covers the most important elements of your GTM strategy.
Here is what others say about it
2. Sales Tech Stack 2023
“Software is eating the world.” (Marc Andreessen, 2011)
It’s more true than ever before. Startups are using more and more tools, and especially in sales, there are lots of tools.
Here are 11 tools I can highly recommend for B2B Sales in 2023. 👇
Linkedin Sales Navigator
Zoom / Microsoft Teams / Google Meet
Check out my Linkedin post for more than 100 comments with additional sales tech recommendations for 2023 or to add your own recommendations.
3. Add ‘Jobs to be done’ on your website (Best practice of close.com)
Jobs to be done are a key part of your ideal customer profile.
It’s basically why someone is ‘hiring’ your product. And of course, different user types have different needs.
I love the way Close addresses them on its website.
They have a section for every user type.
Close for sales leaders.
Close for sales reps.
close for sales operations.
They have 3 main jobs to be done for every user type.
It makes it so clear why someone should 'hire' your product.
💡 Best tip, failure, and learning by Rob Kaminski (Product Marketing Specialist at Headway)
Horizontal SaaS products cannot be marketed horizontally. Instead, vertical personas, use cases, or industries are required to be effective.
The biggest mistake you can make as a marketer for a horizontal product is going too broad. Broad shows up in two ways:
1/ Broad in messaging In this scenario, you’re using a wider message to try and teach a large audience. And it won't work because it will lack the clarity for an individual to engage.
2/ Broad in resourcing In this scenario, you are using targeted messaging, which is great. But you are doing it with too many different audiences at once. This doesn't work because in your early stage you will have limited resources to put together the marketing materials needed to support these different segments.
The solution to this challenge?
Experiment to find a targeted segment that aligns the best with your product
Double down with a focus on that segment until you have made the marketing for that segment 100% operational
Move on sequentially to the next segment until you have covered them all
If you want to learn more about how to combat this horizontal marketing challenge, you can read more about Horizontal GTM phases here.
🧠 Do you want to be next and share your best tip with 500+ SaaS professionals? Reach out to me via Linkedin.
💪 1 software tool recommendation
I can highly recommend lemlist if you want to do powerful (multi-channel) sales outbound campaigns.
It’s super easy to personalize cold emails, automate follow-ups, and engage with leads across different channels (especially email + LinkedIn engagement).
Only downside: In my opinion, the UX/UI is a bit complex and not so easy to keep an overview.
P.S. Check out my list of best software tools for SaaS startups.
Happy growth 🚀.
Sales demo follow-up email template to reinforce the value proposition
11 sales tech tools for 2023
Jobs to be done on your website - best practice close.com
🚀 Whenever you’re ready, 3 ways I can help you:
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