I am on a mission to help 10,000 companies cross the chasm. This is your place to grow and learn about Go-To-Market strategy from field experts, the community and myself.
A newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
Step into a world of Product-Led Geekiness!
Expect product and growth frameworks, colour commentary, mental models, hot takes and tales from a 20+ year product career - all delivered with candour and an occasional splash of British humour.
Revealing the playbooks and hidden tactics behind today's best startups. Join 45,000+ weekly readers for real-life growth advice, playbooks and case studies.
The best newsletter about product-led growth (PLG) for SaaS
B2B startup marketing advice and guides from Emily Kramer & Kathleen Estreich, former marketing leaders at Asana, Box, Intercom, Carta, & Scalyr and co-founders of MKT1 Capital.
