Who is the author?
This newsletter is written by me, Alexander Estner.
I'm from Munich, Germany 🇩🇪.
As a freelance startup consultant, I help early-stage B2B SaaS Startups quickly grow their business from 0€ (pre-revenue) to 1.000.000€ ARR with a powerful Go-to-market (GTM) strategy, focused on Sales, Marketing & Customer Success.🚀
I have 10+ years of experience in digital startups (SaaS and marketplaces) - from being one of the first employees to being a Co-founder and now supporting other founders.
👉FREE WORKBOOK👈
The SaaS Growth Strategy Workbook covers all the relevant aspects to take your SaaS business to the next level.
1️⃣ Market Strategy - First understand the market you’re going after.
2️⃣ Ideal Customer Profile - Who are your targeting
3️⃣ Market Segmentation & Positioning
4️⃣ Product Strategy
5️⃣ Sales Strategy
6️⃣ The Model / Pricing Strategy
7️⃣ Value Proposition & Messaging
8️⃣ Growth Channels & Activities
9️⃣ Measuring Success
I cover topics around Sales, Marketing & GTM Strategy
My content is for founders and early-stage startups (from Ideation to Series B) including topics like:
How to validate and stress test your business idea
How to win your first paying customers for your SaaS business
How to find product-market fit and close your first funding
How to develop and implement a powerful SaaS Growth strategy
How to optimize and master your direct & indirect growth channels
How to accelerate your growth to 1M€+ ARR
How to align your growth team, measure the right metrics & work with OKRs
How we can work together 🛠️
If you need support in growing your B2B SaaS business, feel free to reach out to me via Linkedin. More info is on my website.
👉 1:1 Mentoring with Startup Founders
👉 Consulting projects (on topics above)
👉 Active Advisory Role.
👉 Interim/Fractional CSO/CRO/CCO
What I personally care about:
Brainstorming new business ideas 💡
Sustainability, healthy food, and barista coffee ☕
Traveling, well-being, and all kinds of sports like skiing, beach volleyball, yoga, and fitness 🧘♂️
Books & podcasts about startups, leadership, personal development, & positive mindset 📚
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