B2B SaaS Newsletter

Who is the author?

This newsletter is written by me, Alexander Estner.

I'm from Munich, Germany 🇩🇪.

As a freelance startup consultant, I help early-stage B2B SaaS Startups quickly grow their business from 0€ (pre-revenue) to 1.000.000€ ARR with a powerful Go-to-market (GTM) strategy, focused on Sales, Marketing & Customer Success.🚀

I have 10+ years of experience in digital startups (SaaS and marketplaces) - from being one of the first employees to being a Co-founder and now supporting other founders.


The SaaS Growth Strategy Workbook covers all the relevant aspects to take your SaaS business to the next level.

1️⃣ Market Strategy - First understand the market you’re going after.

2️⃣ Ideal Customer Profile - Who are your targeting

3️⃣ Market Segmentation & Positioning

4️⃣ Product Strategy

5️⃣ Sales Strategy

6️⃣ The Model / Pricing Strategy

7️⃣ Value Proposition & Messaging

8️⃣ Growth Channels & Activities

9️⃣ Measuring Success

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I cover topics around Sales, Marketing & GTM Strategy

My content is for founders and early-stage startups (from Ideation to Series B) including topics like:

  • How to validate and stress test your business idea

  • How to win your first paying customers for your SaaS business

  • How to find product-market fit and close your first funding

  • How to develop and implement a powerful SaaS Growth strategy

  • How to optimize and master your direct & indirect growth channels

  • How to price your SaaS product (SaaS pricing strategy)

  • How to accelerate your growth to 1M€+ ARR

  • How to align your growth team, measure the right metrics & work with OKRs

How we can work together 🛠️

If you need support in growing your B2B SaaS business, feel free to reach out to me via Linkedin. More info is on my website.

👉 1:1 Mentoring with Startup Founders

👉 Consulting projects (on topics above)

👉 Active Advisory Role.

👉 Interim/Fractional CSO/CRO/CCO

Connect on Linkedin

What I personally care about:

  • Brainstorming new business ideas 💡

  • Sustainability, healthy food, and barista coffee ☕

  • Traveling, well-being, and all kinds of sports like skiing, beach volleyball, yoga, and fitness 🧘‍♂️

  • Books & podcasts about startups, leadership, personal development, & positive mindset 📚

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Alexander Estner

Hi, I'm Alex from Munich, Germany 🇩🇪 Co-Founder, Start-Up Mentor, and Commercial Specialist (Sales/Marketing/Business Development) with 10+ years in digital Start-Ups (SaaS and marketplaces).